The African Export-Import Bank (Afreximbank) has officially formed a strategic equity alliance with the C.R.E.A.M Platform—Creative, Reality, Entertainment, Arts and Music—a digital hub created to uplift African creatives, founded by renowned Nigerian artist Dapo Oyebanjo, widely recognized as D’banj.
This collaboration falls under the bank’s Creative Africa Nexus (CANEX) program, an initiative designed to strengthen Africa’s cultural and creative sectors by investing in talent, fostering skills, and connecting creatives to global opportunities.
D’banj disclosed the partnership in a post shared on his verified Instagram account, @iambangalee, which was sighted by our correspondent on Saturday.
L-R: Dapo Oyebanjo, popularly known as D’banj and Head of CANEX Creations Inc., Osahon Akpata, after a strategic equity partnership with the Creative, Reality, Entertainment, Arts and Music Platform.
“I’m proud to say that Afreximbank and C.R.E.A.M platform have partnered in an equity deal through CANEX Creation Inc. This collaboration is a major step forward in our mission to empower African creatives with the tools, funding, and global access they deserve. Content is the new crude! Oooosheeeeeeee,” he wrote.
This partnership represents a significant advancement for both Afreximbank and the C.R.E.A.M Platform, which serves as a digital environment aimed at identifying, nurturing, and promoting creative talent across the continent, while helping artists generate income from their work.
C.R.E.A.M provides a full range of services to emerging creatives—including studio recording, professional video production, artist collaborations, and exposure on major media outlets. Its goal is to close the gap between rising talents and the wider entertainment and media industries.
As part of its CANEX mission, Afreximbank is accelerating the growth of Africa’s creative industries by providing access to financial tools, promoting exports, enabling trade support, and encouraging digital innovation. The bank views the creative sector as a powerful engine for economic growth and employment generation throughout Africa.
This equity deal is poised to unlock greater prospects for creatives continent-wide while cementing C.R.E.A.M’s role as a major force in Africa’s evolving music-tech and creative economy.
