Sportsbet.io, a top player in the realm of cryptocurrency sports betting, has welcomed Nigerian music star Harrison Okiri, better known as Harrysong, to its elite lineup of ambassadors. This partnership marks Harrysong’s entry into the world of crypto betting, leveraging his fame and broad appeal to enhance Sportsbet.io’s presence.
In a statement released on Wednesday, the company highlighted that this collaboration is a testament to its dedication to blending high-profile figures with the crypto betting landscape, reinforcing its role as an innovator in the sector. Harrysong, famous for his hit “Reggae Blues,” is not only a skilled songwriter and performer but also one of Africa’s most cherished musical icons, boasting a vast fanbase across Nigeria and beyond.
Harrysong expressed his enthusiasm, saying, “Sportsbet.io and I share a lot in common: a passion for creativity and a fearless approach to innovation. We both strive tirelessly to deliver something extraordinary. That’s why I’m thrilled to introduce my fans to the premier crypto-led betting platform in the world.”
The company hinted at exciting promotions and exclusive surprises for Harrysong’s followers as part of this new partnership, adding to their ‘Join the Crypto Experience’ ambassador program. This initiative has previously featured other musical legends like King Kaka and prominent sports figures, including Nigerian football icon Nwankwo Kanu.
Established in 2016 under the Yolo Group umbrella, Sportsbet.io has emerged as a leading force in the cryptocurrency sportsbook industry.