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Embracing Diversity in Music: Laolu Gbenjo’s Journey to Success

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Embracing Diversity in Music: Laolu Gbenjo’s Journey to Success

byStephen OdohandEsther Malgwi Adamu
September 6, 2024
in Entertainment
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Gospel artiste Laolu Gbenjo has shared his insights on music and career, emphasizing the importance of diversity in music genres. “If everybody sings gospel, the world will be boring. That’s the truth,” he said on Channels Television’s The Morning Brief.

Gbenjo attributed the start of his Alujo Special niche to the COVID-19 lockdown, saying, “COVID made me evolve to Alujo Special. During the lockdown, there were no parties, there was nowhere to go, so I started Alujo Special.”

He also shared his musical journey, revealing that he started singing because his father was a pastor. “I started singing because my father was a pastor,” he said.

After releasing his first album in 2008, Gbenjo took a break from music due to a lack of gigs and financial satisfaction. However, he made a comeback in 2014 and has since experienced significant success. “I get a lot of money from performances. If I have to depend on YouTube to do what I do, that will take me forever,” he said.

Gbenjo emphasized the importance of live performances and using his platform to promote upcoming artistes. “I’m a performer. There would be issues if I do a recording and put it on digital platforms. There are people that I support their career in my own capacity,” he said.

He advised aspiring singers to find their purpose and excel in their craft. “Find your purpose, know your area of assignment, be good at what you do, let people know you for your brand,” he said.

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Stephen Odoh

Stephen Odoh

Esther Malgwi Adamu

Esther Malgwi Adamu

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