Netflix has increased its subscription prices in Nigeria for the third time since 2024, marking the first hike of 2025. The Premium Plan, which supports ultra-high definition streaming on multiple devices, now costs ₦8,500 per month—a 21.43% rise from its previous ₦7,000 rate. The Standard Plan, offering HD streaming on two screens, has gone up by 18.18% to ₦6,500, from ₦5,500. Basic Plan subscribers will now pay ₦4,000, up 14.29% from ₦3,500, while the Mobile Plan has increased by 13.64%, now ₦2,500 from ₦2,200.
This price adjustment follows two increases in 2024, one in April and another in July. At the time, Netflix cited a global strategy to boost revenue and support its expanding library of original and licensed content. The company stated that price changes are necessary to reflect improvements in service, with regional economic factors like inflation, currency shifts, and taxes playing a role in pricing decisions.
Current Nigerian pricing is as follows: Mobile – ₦2,500, Basic – ₦4,000, Standard – ₦6,500, and Premium – ₦8,500.
The increase comes amid Nigeria’s worsening economic climate, where inflation continues to drive up the cost of essentials like food and fuel. As families struggle to manage rising expenses, digital entertainment is becoming less affordable. This is further complicated by a recent 50% increase in data costs from telecom providers, making streaming more costly overall.
Netflix’s price hikes aren’t unique to Nigeria. Similar changes have been implemented in other major markets such as the United States, the UK, and France. In South Africa, three out of four plans have also been adjusted. The Mobile Plan rose by 20%, from R49 ($2.67) to R59 ($3.21). The Standard Plan increased from R159 ($8.70) to R179 ($9.78), and the Premium Plan jumped to R229 ($12.53) from R199 ($10.87). Only the Basic Plan remains unchanged at R99 ($5.40). New South African customers are already paying the updated rates, while existing users will see the changes in upcoming billing cycles.
