Nigerians rank among the top social media users in the world, with 2024 data placing the country fifth globally for average daily online time. According to figures from Cable.co.uk and We Are Social, shared by World of Statistics on X, Nigerians spend an average of 3 hours and 23 minutes per day on social media.
Leading the rankings is Kenya, where users spend the most time online at 3 hours and 43 minutes daily. South Africa follows with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Nigeria’s average of 3 hours and 23 minutes places it right behind these countries in terms of social media engagement.
Other countries with high social media usage include Colombia, with an average of 3 hours and 22 minutes, and Chile and Indonesia, both at 3 hours and 11 minutes. Saudi Arabia and Argentina complete the top ten, with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
In contrast, some countries show lower social media engagement, such as Ghana at 2 hours and 43 minutes, Egypt at 2 hours and 41 minutes, and Thailand at 2 hours and 30 minutes.
Among European nations, Portugal (2:23), Romania (2:20), and Italy (2:17) rank lower, highlighting the significant regional variations in social media usage.
Here’s the full list of countries ranked by average daily time spent on social media:
- Kenya– 03:43
- South Africa– 03:37
- Brazil– 03:34
- Philippines– 03:33
- Nigeria– 03:23
- Colombia – 03:22
- Chile– 03:11
- Indonesia – 03:11
- Saudi Arabia– 03:10
- Argentina– 03:08
- Mexico– 03:04
- Malaysia– 02:48
- Ghana– 02:43
- Egypt– 02:41
- Thailand– 02:30
- Bulgaria – 02:26
- Vietnam – 02:23
- Portugal– 02:23
- Romania – 02:20
- Italy – 02:17
This list showcases the varying levels of social media engagement across different countries.
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