After weeks of anticipation, genre-bending rapper Odumodublvck has unveiled the visuals for his fan-favorite track Pity This Boy, featuring soulful star Victony.
Directed by acclaimed cinematographer The Alien, the video leans into Odumodublvck’s signature cinematic storytelling. Taking on multiple characters, the rapper delivers a gripping visual interpretation of love, struggle, and unwavering devotion—highlighting his determination to provide for the woman he loves.
Pity This Boy is one of the standout tracks from Odumodublvck’s recently released project, The Machine Is Coming. The emotionally charged single has quickly become a fan favorite, even catching the attention of Grammy-nominated star Rema—who, according to Odumodublvck, gifted him ₦40 million to bring the visuals to life.
The Machine Is Coming serves as a precursor to Odumodublvck’s highly anticipated full-length album The Industry Machine, expected later this year. The upcoming project is already making waves with its confirmed star-studded guest list, including UK rap giants Skepta and Stormzy, and Afrobeats megastar Davido, who famously presented Odumodublvck with the coveted Next Rated award at the 17th Headies.
2025 is shaping up to be a blockbuster year for the award-winning rapper. While his ongoing lyrical tension with fellow rapper Blaqbonez continues to generate buzz, a studio face-off seems unlikely. Still, fans won’t be left hanging—Odumodublvck is set to drop a new single featuring controversial street-pop sensation Portable, alongside rappers Reeplay and Magnito.
The release will arrive just in time for his appearance on Davido’s 5ive Alive tour, where he’ll join Victony and Morravey as one of the supporting acts.
Odumodublvck isn’t just releasing music—he’s building a movement, one visual, one verse, and one headline at a time.
