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Nigerian Firm Honored for Innovation

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Nigerian Firm Honored for Innovation

byBilkisu Kasim
May 28, 2025
in Business
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Pisi, a trailblazing firm in advertising technology, has earned the prestigious Nigerian Martech Award in the category of Emerging Technology in Marketing.
The accolade, made public on Tuesday, shines a spotlight on Pisi’s game-changing strides in the nation’s digital marketing space, particularly following its successful rollout of advanced advertising tools for TikTok and Telegram.

Bukayo Ewuoso, who leads Adtech operations at Pisi, shared his appreciation in an official message.
“Winning the Nigerian Martech Awards for Emerging Technology in Marketing is a tremendous honour that validates our team’s dedication to pushing the boundaries of what’s possible in advertising technology,” Ewuoso stated.

He emphasized that this award goes beyond technical achievement and represents the company’s insight into the evolving Nigerian market.
“This award reflects not just our technological innovation but our deep understanding of the Nigerian market and our commitment to helping brands navigate the complex digital ecosystem. Our recent expansion into TikTok and Telegram advertising demonstrates our agility in adapting to emerging platforms where Nigerian consumers are increasingly spending their time.”

The Nigerian Martech Awards—spearheaded by MackHack 4.0—is designed to honour groundbreaking efforts in marketing technology, spotlighting firms that deliver measurable impact, creative solutions, and technological excellence in the industry.

Looking forward, Ewuoso outlined Pisi’s roadmap for future growth and innovation.
“Pisi is committed to further expanding its capabilities and exploring new advertising solutions on other emerging platforms popular among Nigerian consumers.

The company also plans to enhance its advertising optimisation algorithms through continued investment in artificial intelligence and machine learning technologies.”

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Bilkisu Kasim

Bilkisu Kasim

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